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How to Write an Epic New Member Welcome Email
When a new member joins your organization, an email welcoming them should be your top priority. It’s an effective and efficient way to reinforce their decision to join. It’s important to note that a...
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Event Promotion Checklist for Associations
Your association spends a lot of time (and money!) putting together in-person events – the last thing you want is an empty room. Putting on an event is no small task. But no matter what type of event...
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Simple Membership Calculations: Lapse Rate
Association professionals are constantly working toward success for their organization and its members. Success can mean different things to different leaders, and for associations, one way to measure...
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What is a Sales Funnel and Why Should Associations Use It?
Sales Funnel: A method (using software) to guide a prospective customer through a series of stages, ultimately converting them to a member, sponsor, customer, etc. It’s described as a funnel because...
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Association Word-of-Mouth Marketing
Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer WHAT Word-of-mouth marketing (WOMM) is an unpaid form of promotion in which satisfied...
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Healthcare Association Pros Share Their Biggest Challenges to Growing Membership
Medical and healthcare association professionals across the U.S. and Canada replied to GrowthZone’s survey in the fourth quarter of 2022, providing a look at their organizations’ inner workings. The...
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3 Tips to Generate Sponsor Revenue on Your Association Website
Simplify Your Ad Sizes Now Website design is complicated enough without multiple different ad sizes. Just because you can have any size ad in a digital environment doesn’t mean you should. The more...
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One Builder Association’s Journey to an Affordable AMS
THE CHALLENGE When Laurie Lourie came on board as Executive Vice President of the York Builders Association in York, Pennsylvania, she brought 22 years of association experience and a keen eye for...
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Is it Time to Refresh Your Value Proposition?
If you’ve invested in discovering your association’s VP (value proposition), and it’s been around for two or more years, you may feel like it’s time to put new life into it – to verify that your...
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Why Member Engagement No Longer Means Face-to-Face
Your members don’t need to attend all your events to be engaged. It’s time for associations of every size to walk away from 20th-century rules and fully embrace online marketing. Here’s one of five...
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Creating Impactful Online Communities: Best Practices for Associations
As we continue through 2024, the demand for authentic brand-to-consumer connections continues to grow. Online communities have emerged as powerful platforms for fostering these relationships, offering...
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10 Ways to Get Association Members to Pay On Time
Offer multiple payment methods If your association members have different options for payment, particularly online (credit, debit card, ACH transfer, etc.), and autopayments, they’ll pay faster. Be...
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22 Lessons for Association Team Leaders
Kyle Sexton explains how professional staff of associations get more done with less. How do they do it? Leverage: Leverage man-power by adding volunteers Leverage investments by aligning with sponsors...
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Proven Communication Tactics to Increase Member Engagement
In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement, we explore the different communications tactics used by associations successfully engaging their members....
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7 Communication Tips for Association Pros
Mastering the art of effective communication is the key to success for association professional management. As humans, there is one thing everyone has in common: the need to communicate. Regardless of...
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New-Member Onboarding & Retention Plan for Associations
Member onboarding is more than simply sending out a welcome packet. It is a big piece (if not the biggest piece) of the membership life cycle. Get your copy of the New-Member Onboarding Plan for...
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The Dos and Don’ts of Association Onboarding
More tricks and tips for association new-member onboarding planning. SET A BUDGET. Statistics show that it costs 7x more to obtain a new member than to retain a current one, and that first-year members...
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How to Understand What an AMS Vendor Offers
This third and final installment of the blog series, “Where to Begin Your Association’s AMS Search” provides a critical checklist for evaluating the vendor’s proposal. When narrowing down your search...
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4 Social Media Tips for Associations
A successful association social media strategy doesn’t have to be a challenge. Simply follow the formula to navigate your way to an effective social media presence. The #1 Social Media Rule: Post...
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How to Avoid the Pitfalls of Association Onboarding
Association industry vernacular defines member onboarding as a process through which new members move from being organizational outsiders to becoming organizational insiders. Translation? Onboarding is...
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