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Sustainable Online Communities: Strategies for Long-Term Engagement and Growth
The creation of online communities has become important for brands and organizations seeking to foster a sense of belonging and engagement around shared interests or goals. But starting a community is...
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The Role of a Community Manager in Online Communities
In the online community space, the role of a community manager has become imperative for any community looking to achieve long term success. Community managers play a dynamic role encompassing...
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How to Calculate Association Member Renewal Rates
You don’t have to be a math person to determine your organization’s renewal rates. Follow this simple 1-part formula to see how your association is doing! RENEWAL RATES: (the percentage of members...
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2 Ways for Associations to Appeal to Young Professionals
The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation....
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Is it Time to Refresh Your Value Proposition?
If you’ve invested in discovering your association’s VP (value proposition), and it’s been around for two or more years, you may feel like it’s time to put new life into it – to verify that your...
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6 Ways to Reduce Association Staff Turnover
Low-cost (and free) ideas to retain employees & improve morale. There is a direct relationship between staff morale and retention. By focusing on a changing workforce culture and developing a...
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3 Marketing Resources for Association Planning
“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical...
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114 Free Resources for Associations and Chambers
In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. As a technology resource for...
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The Future of Work: Relationship Rebuilding and Network Connections
If you’ve been working on WiFi for the last 14 months, a return to the office may be jarring. Association professionals made the pivot from usually predominantly people-centric office spaces to...
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GrowthZone Go-To-Market Team Gathers for Kickoff Meeting
This past January, our entire Go-To-Market team came together for an inspiring kickoff meeting—a time to align, grow, and fuel our passion for serving our customers. Our core values—Collaborate,...
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